Roshangar / Startups are a global phenomenon, and their remarkable success is the main reason for the current attention towards them

The position of a startup within an ecosystem is crucial for its future success

Startups and creative industries have made significant progress since the beginning of the 21st century

Research has shown that the ecosystem position of startups and factors such as environmental factors and the network of actors are involved in their success. Additionally, the presence of talented individuals and an advanced management culture are vital for their vitality and progress The ecosystem position of startups, environmental factors, and the network of actors contribute to their success

 Additionally, the presence of talented individuals and an advanced management culture are vital for their vitality and progress. Official and non-governmental institutions also play a significant role in developing the business ecosystem

 The startup ecosystem is formed by the connection between various economic, cultural, educational, and social elements

The transformations resulting from the startup ecosystem culture have led to a prominent role for women in knowledge-based companies and startups

 Many managers and influential individuals in these businesses are women, marking a major shift in traditional gender roles

 Employment plays a crucial role in human life and serves as the center of human and social interactions

In this dynamic, women, as half of the population, have a direct impact on societal development

A society with higher female participation in employment and economic activities tends to have higher social welfare

There are numerous reasons and motivations for women to become entrepreneurs and engage in economic activities

 These include achieving social status and identity, education and qualifications, support from family members, being a role model for others, success stories of friends and acquaintances, a bright future, the need for higher income, family employment, government policies and strategies, decision-making freedom and independence, job creation, the need for new challenges and empowerment, and creative thinking

Paying attention to the position of women in development programs is crucial

 because their participation in various economic, political, and cultural fields is an important indicator of human and sustainable development

 Ignoring women as half of the human resources in society hinders its development

 The expansion of job opportunities for women leads to improvements in the level of culture and education in society

Women gain independent income, leading to improved health, well-being, and nutrition for their families

The female entrepreneurs brings not only economic benefits but also social and cultural advantages

Even today, the presence of women in the business market and their participation in social and economic activities has become one of the important factors of human growth and development

So women’s economic activity has a direct relationship with poverty and social welfare

The secret to the success of entrepreneurs, especially female entrepreneurs, is to find creative ways to meet more demands using new technologies, marketing and advertising channels, and lower costs

Therefore, women play an important role in productive employment which reduces the unemployment rate

When female entrepreneurs create a new business, they employ at least one or more people

Also they can guide other women in the family and the people around to entrepreneurship, innovation and creativity and play a role in economic and social development

The active participation of women in economic, social, and cultural arenas is closely linked to the development of countries in all aspects

The presence and participation of women in a society shows the level of progress in that society

increasing job opportunities for women improves the level of culture and education of the society

Women earn independent income and the nutritional status and health of the family improves

The women entrepreneurs success in societies not merely creates economic profit, but also creates social and cultural benefits

Also, among the indexes , an important indicator in measuring the countries development is the participation of women in socio-cultural and economic activities, because development is not only measured in relation to the gross national product and income level but also includes social and political maturity. In today’s era, women have assumed an important and growing role in business development

  Therefore, it is important to recognize and support the role of women in the startup ecosystem and promote their active participation in entrepreneurship and economic activities

Dr. Melika MolkAra – Researcher and Business Strategy Consultant